spin

http://findarticles.com/p/articles/mi_qn4159/is_/ai_n9771744

The punchbag strategy. Just what Mr Blair's (spin) doctor ordered

spin-doctors have undermined ministers

http://www.independent.co.uk/news/uk/politics/i-can-reveal-how-blairs-spindoctors-have-undermined-ministers--field-707313.html
'I can reveal how Blair's spin-doctors have undermined ministers' - Field